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7 Practical Tips for Web Marketing that Lets You Save on Cost

Building the online presence of your business has never been more practical than today. The internet gives you limitless resources to build your online presence. What if you are running your business on a tight budget? Here are seven (7) practical tips worth considering.

Define Your Market

The first thing to do is to identify your market. Get to know who your target audience is.

To define your market is to know your business well. This way, you’ll be able to find the match between your product and the market. Knowing and understanding your market will allow you to reach your audience successfully without unnecessary cost.

Set Your Goals

What do you wish to get from online marketing? How do you wish to benefit from your strategy? Are you doing it to increase the level of awareness of your target market? Is increasing your income your goal?

You may have several goals, small and big ones. It is important that you monitor and measure your goals. As you achieve each of your goals, reset them as necessary. This will allow for the continued growth of your business.

Create Your Budget

After defining your target market and setting your goals, it’s time that you create your budget. The advantage of web marketing is that you reach your goals with success despite the tight budget. The internet provides you with free tools you can use. This will reduce the cost of your marketing plan, as you can spend your money on the non-negotiables.

Strengthen Your Brand

Branding allows you to differentiate your business from the competition. In setting your business apart from the others, you create loyal customers. You can begin by creating your business website with a unique domain name that represents your business.

Optimizing Your Website


Your target audience is more likely to find your Dotcentric website through the search engines. The goal therefore is to appear on the first page of search engine results, preferably as one of the first ten websites. You can do this through search engine optimization (SEO).


You can do SEO yourself, but understand that it is a time-consuming process. Doing it yourself may interfere with your core activities. Consider enlisting the services of a reliable agency or the right persons who can do the job for you. The benefits outweigh the cost.


Blog to Earn Leads


Blogging is a cost-effective and efficient way to generate quality leads for conversion. Give your readers fresh high-quality content. The content should not only be informative, but it should also be engaging. Engaging your readers is the key to increase traffic for lead generation.


Use the Influence of Social Media


Join social networking sites where your target audience frequents. Social media is an influential platform to connect with your target market first and then to market your product. Use it accordingly.












Estuary Logistics_2x

Are you a business owner? Does your business involve a lot products and deliveries? Is it important for you that your customers are satisfied all the time? Especially when it comes to making sure that they get their goods in good condition and in time? But your company cannot handle logistics alone and yet you’re a little more worried about hiring a logistics company because you fear that they may not live up to your standards?

I say that’s understandable considering the historical reputation of it for being the weak link in the chain and for being an unreliable delivery service. However, no matter the size of your business, you surely will find yourself in need of these services. Aside from that, logistics can help any effort utilise the supply chain more efficiently by cutting costs when appropriate and by avoiding waste of time and materials.

The thing is you just have to know how to choose the right logistics company, because times have changed and so does their industry. In fact, Estuary Logistics for one understands how vital their role in the supply chain is, that is why they have developed themselves into a fine logistics company offering services that include:

Sea Freight

You’ll have access to a powerful network of international shipping line because of their well established industry connections.

Air Freight

Getting goods from point A to point B, retrieving cargos from a flight at their last stop, customs clearance, paperwork, weights, and volume shipments are now off your plate because their team based in their Heathrow Office will handle them for you.

Supply Chain Management

This part is tricky but you wouldn’t have to sweat a drop with Estuary Logistics as your partner. You’ll be able to track the status of the shipment through their comprehensive tracking service. They’ll provide you a solution to your supply chain which your business specifically needs. And also access to their warehousing services including, inventory management, order fulfillment and express turnkey solutions.

Specialist Services

They know how to specifically handle high value cargo, dangerous goods, and outsize freight, so you can rest assured that whatever it is that’s being shipped is being handled accordingly.

In a company, logistics is one of its main functions and supply chain can be a complex and delicate endeavor at the same time. Take time to consider your options in choosing a trusted partner to deal with.



Leaflets for your Business…

The 21st century has brought about many forms of advertising. In the past, advertising was limited to print, radio, and television. Now, there is the Internet as a medium for advertising. Over the years, online advertising has been gaining popularity because of social networking sites such as Facebook, Twitter, and Instagram. These sites are able to reach a wider audience because more people are online nowadays compared to people reading newspapers or watching television. There is indeed a decline in forms of print advertising, such as those in magazines and newspapers. Yet, there is one form of print advertising that is still effective, depending on the product, and is actually comparable to online advertising: leaflet marketing.

Leaflet marketing involves advertising a product or service through printed materials like a flyer, brochure, coupon, and the like. These are delivered by mail, attached to a newspaper or other printed materials, placed on bulletin boards or vehicles, or simply handed out to potential customers.

Over the years, people have perceived these leaflets as junk, especially if it is something not personally requested by the receiver. Sadly, these are easily thrown away, failing to relay the message to the reader or if read, does not usually have long-term impact on the reader. Unless the flyer offers a promotion or a discount, it is usually forgotten, especially if the person is disinterested.

On the other hand, if done properly, leaflet marketing can actually work for businesses. For one, this form of advertising is quite simple and inexpensive to produce, in contrast to television or radio advertisements that are major productions. Second, leaflets can actually reach a certain market not usually reachable by television or even by the Internet. This is a specific niche where these people are not very Internet-savvy or do not watch TV often. Third, leaflets produce an immediate response. Simply put, if the person is interested in the product or service, he or she will take the action suggested in the flyer: buy now to avail of the promo or use the service, or even refer to a family member.

To make leaflet marketing work, you have to consider three things: design and message, area of distribution, and schedule for distribution. A company like Essex Distributions would take care of this…For design and message, try to design it to make it attractive enough for the reader to read on. Keep the message simple and always end with a call to action. Leaflet marketing works well for local businesses, be it a restaurant, laundry service or taxi company. Plan the location where the leaflet will be distributed. Consider the suitable time when most of the target audience can receive your leaflet. This way, money, time and effort are not wasted.

Think about this: if the Internet can reach a worldwide market, leaflets can reach an even more specific market. Plus, there is an immediate response on the leaflet, as opposed to the Internet, depending on the purpose of the advertisement. Why wait so long for potential customers, when they are just waiting outside the door?

Ensure Maximum Security System In Your Business With A Quality Security System

With the increasing number of offenses and crimes against businesses, investing in a quality security system is now a need. How does your business benefit from it? Locksmiths Chelmsford show some of the ways it can.

Prevent Unauthorised Entry

Any burglar would want to find a way to get their hands on your property — some would be content with stealing the money in your cash register, while some would want to hit it big with your inventory. Some would simply like the thrill of breaking in. A proper alarm installed by a credible security company can protect you from these unwanted break-ins.

Reduce Insurance Cost

A business equipped with quality security system enjoys lower insurance premiums. Some insurance companies even require commercial buildings to be equipped with security systems before they can offer their service. To save on cost and avail of the best insurance coverage for your investment, make sure that you have a quality security system installed in your facility.

Stop Fraudulent Activities

One of the harmful and rampant activities that both customers and employees may conduct against your business is making fraudulent claims about your service. A visible and wide-range CCTV camera would dissuade them from doing these activities, and also ensure that you have working equipment that would allow you to verify the validity of any claims made against your establishment.

Decrease Instances of Employee Theft

There is no worse security breach than your own employee’s theft — these people have access to your inventory, cash registry, and important, classified documents. Without any security system installed in your business establishment, it becomes rather easy for them to walk away with a large portion of your investment without any evidence against them. To prevent this from happening, see to it that you are able to monitor their activities with CCTV cameras installed in your property.

Prevent Shoplifting

Security systems like spot monitors and exit alarms are very efficient in preventing incidents of shoplifting in your establishment. When customers are aware that their activities inside your store are being monitored and recorded, they are less likely to shoplift.

Provide You With Peace of Mind

You can be sure that your business is in safe hands without even hiring additional security staff when you install a quality security system in your commercial property — even while you are away, you know that you can rely on your security system to keep things secure and sound. Call the reputable security system company of your choice, and have your business fitted with a quality security system today.

NLP: A Milestone for Businesses

People’s everyday lives are full of things that demand attention. As you’re reading this article, you may be hearing sounds from your television, notifications from your email or social media accounts, text messages from your friends, and more. Technology has made it possible to do many things at once, and unfortunately this makes advertising and marketing a lot harder than the pre-Internet era; you’d have to convince potential customers to temporarily prioritize you over everything else they’re trying to do, and then you’d also need to keep them interested long enough to buy your product.

How do you stand out from the overwhelming amount of distractions your potential customers have to sift through? How do you convince them to continue listening to you after you’ve managed to catch their attention? How do you convince them to start buying your products instead of the ones they’ve been so used to buying? This is where NLP comes in.

NLP stands for neuro-linguistic programing. The subconscious area of the mind is a very powerful place that was thought to be completely out of reach. As it turns out, like a computer, the brain could be programmed to do almost anything by using certain words and gestures when the brain is in a particular state. You’ve probably seen movies wherein patients were being hypnotized into doing things they normally wouldn’t do. NLP is conceptually similar to hypnosis in a sense that it bypasses your conscious mind’s biases and defense mechanisms to plant an idea.

People have been incorporating NLP into their business because it helps people perform better — not just in terms of selling but also in terms of performing their assigned tasks. NLP is designed to help people know what’s stopping them from achieving certain tasks by tapping into their subconscious mind and asking it directly. “Think of your subconscious mind as a hidden camera: It knows everything you’ve done and everything you think about consciously and unconsciously. It could give answers as to why you can’t seem to get people to pay attention to you.” NLP Practitioner, Toby & Kate say.

You could even get it to give you concrete steps in achieving a huge dream. For example, your dream is to own a startup company in the span of six months. With NLP, you could get your brain to take into account your past habits, interests, passions, etc. and get it to tell you specifically what to do in order to achieve your dream. It could tell you that you need to wake up at 5:30 a.m. in the morning everyday. It could tell you that you need to invest in a new laptop. Your brain is a supercomputer that NLP is able to take advantage of. Now imagine what it could do for your business if you were able to use it to help both your customers and coworkers. You’d be able to know whether or not the customers you’re talking to are worth keeping in the long run. You’d also be able to know what your customers want and need and therefore customize your products and customer service to keep them loyal. You’d be able to help staff get rid of whatever is keeping them from working efficiently while helping them feel that what they’re doing matters. In short, NLP enables you to do complete brain overhauls!

In a nutshell, NLP enables a person to talk to the subconscious mind of another person. A lot of advertisers make use of subliminal advertising using the psychology of colors and other hidden symbols. NLP lets you fight back using the body’s own natural language. If you’re looking for a supercharged way to boost your business’s growth, welcome to NLP.