The term Content Marketing refers to the wide variety website content and the proactive marketing techniques that use blogs, eBooks, eNewsletters, or any other form or publicity content. With all the advantages of increased broadcast range, infinite customer bases and speedy communications many companies have taken their publicity to online media.
And online content rules the world of online publicity – whether you choose to target Social Media or go for the SEO option.
It is the precise application that makes content marketing so effective. You will provide your prospective customers with the information on your product or service in the exact moment they are searching for this option. This way you maximise the effectivity of your marketing plans by only presenting to people in your market.
It is the platform that you are advertising from that makes as big a difference as the efforts you put into your marketing strategies.
Content Marketing is not just a key asset to online Marketers it is essential to Success.
Content marketing is no new idea and certainly not something that you will be the only one spending your marketing budget on while your competitors and prospective customers focus their resources and attention on other options. The following statistics prove this:
- According to Custom Publishing and Council Roper Public Affairs, 60% of those in charge of corporate decisions say that content helps make more enlightened decisions, 70% report that having access to content makes them feel greater intimacy from their sponsoring company, and 80% of them feel much better about being updated via a series of articles rather than a publicity advertisement.
- According to an article published, 59% of online marketers decided they would increase their content marketing budget in 2010, while only 7% plan to decrease.
- According to a report by Buddy Media’s “Reaching Customers in Local markets”, websites with local marketing content were found to have the greatest response from local markets with 69% of brand marketers already using it and 30% of them reporting it to be very effective.
Chadwick Martin Bailey says in a Social Sharing Report that for over thirty minutes each day;48% of people online are reviewing content in some form (Blogs, videos, ebooks, websites, etc.); 49% are checking and sending out emails; and 67% are surfing web content.
These statistics show very clearly that content marketing strategy is a very popular tactic used today by the savvy online marketer. With some guidance and experience content marketing can significantly increase your customer base and also open up new options you never saw available to you before. Don’t be left behind in the latest trend in successful online marketing.