People’s everyday lives are full of things that demand attention. As you’re reading this article, you may be hearing sounds from your television, notifications from your email or social media accounts, text messages from your friends, and more. Technology has made it possible to do many things at once, and unfortunately this makes advertising and marketing a lot harder than the pre-Internet era; you’d have to convince potential customers to temporarily prioritize you over everything else they’re trying to do, and then you’d also need to keep them interested long enough to buy your product.
How do you stand out from the overwhelming amount of distractions your potential customers have to sift through? How do you convince them to continue listening to you after you’ve managed to catch their attention? How do you convince them to start buying your products instead of the ones they’ve been so used to buying? This is where NLP comes in.
NLP stands for neuro-linguistic programing. The subconscious area of the mind is a very powerful place that was thought to be completely out of reach. As it turns out, like a computer, the brain could be programmed to do almost anything by using certain words and gestures when the brain is in a particular state. You’ve probably seen movies wherein patients were being hypnotized into doing things they normally wouldn’t do. NLP is conceptually similar to hypnosis in a sense that it bypasses your conscious mind’s biases and defense mechanisms to plant an idea.
People have been incorporating NLP into their business because it helps people perform better — not just in terms of selling but also in terms of performing their assigned tasks. NLP is designed to help people know what’s stopping them from achieving certain tasks by tapping into their subconscious mind and asking it directly. “Think of your subconscious mind as a hidden camera: It knows everything you’ve done and everything you think about consciously and unconsciously. It could give answers as to why you can’t seem to get people to pay attention to you.” NLP Practitioner, Toby & Kate say.
You could even get it to give you concrete steps in achieving a huge dream. For example, your dream is to own a startup company in the span of six months. With NLP, you could get your brain to take into account your past habits, interests, passions, etc. and get it to tell you specifically what to do in order to achieve your dream. It could tell you that you need to wake up at 5:30 a.m. in the morning everyday. It could tell you that you need to invest in a new laptop. Your brain is a supercomputer that NLP is able to take advantage of. Now imagine what it could do for your business if you were able to use it to help both your customers and coworkers. You’d be able to know whether or not the customers you’re talking to are worth keeping in the long run. You’d also be able to know what your customers want and need and therefore customize your products and customer service to keep them loyal. You’d be able to help staff get rid of whatever is keeping them from working efficiently while helping them feel that what they’re doing matters. In short, NLP enables you to do complete brain overhauls!
In a nutshell, NLP enables a person to talk to the subconscious mind of another person. A lot of advertisers make use of subliminal advertising using the psychology of colors and other hidden symbols. NLP lets you fight back using the body’s own natural language. If you’re looking for a supercharged way to boost your business’s growth, welcome to NLP.